Animated film helps keep paws safe this winter

Morton Salt has released a new animated short film — titled “Neighbors”— that demonstrates the benefits of pet-friendly ice melt through the story of two dogs, Lucy and George. The two lovable cartoon dogs live as neighbors, and are separated from playing together by a major barrier – snow and ice. The video uses emotional connections to highlight the trials many animals can go through in the winter and presents an alternative to ice melt products made with salt, which can be tough on a dog’s paws. Morton Salt’s Safe-T-Pet® ice melt was veterinarian-developed to be less irritating on pets’ paws than plain salt.